Imsciences, Peshawar 0308 7158253 091 9217408

8 Weeks Logo & Brand Design + Freelancing

Week #01

Introduction to Logo & Brand Design

● Course Overview: Objectives and expectations
● What is a Logo?: Types and purposes
● Understanding Branding: Difference between logo and brand
● History of Logo Design: Evolution and Iconic Logos
● Design Fundamentals: Line, shape, color, texture, space, form, and typography
● Principles of Good Logo Design: Simplicity, versatility, scalability, and appropriateness
● Color Theory: Psychology of colors and choosing a color palette
● Typography: Selecting fonts and creating custom type

Week #02

Principles of Design

● Research & Discovery: Understanding the client's needs and market research
● Concept Development: Brainstorming and sketching initial ideas
● Refinement: Narrowing down concepts and refining sketches
● Feedback & Iteration: Importance of input in the design process
● Introduction to Design Software: Adobe Illustrator, CorelDRAW, Photoshop, etc.
● Vector vs. Raster Graphics: Understanding file types and when to use them
● Creating Vector Art: Basic tools and techniques in Illustrator
● Digitizing Sketches: Turning hand-drawn concepts into digital logos

Week #03

The Design Process

● Advanced Vector Techniques: Pen tool, pathfinder, and custom shapes
● Creating Unique Logos: Use of negative space and hidden meanings
● Typography in Depth: Custom lettering and font creation
● Designing for Different Mediums: Print, digital, merchandise
● Brand Identity: Elements of a brand (logo, color scheme, typography, imagery)
● Creating a Brand Style Guide: Consistency across all brand touchpoints
● Visual Identity Systems: Designing business cards, letterheads, and other collateral
● Brand Storytelling: Crafting a brand story and voice

Week #04

Digital Tools & Techniques

● Client Work: How to work with clients, gather requirements, and present designs
● Mock Projects: Working on real-life logo and branding projects
● Case Studies: Analyzing successful brand designs and their impact
● Building a Portfolio: Showcasing your work effectively
● Final Presentations: Students present their personal logo and branding projects
● Feedback Session: Constructive critique from peers and instructor
● Revisions & Finalization: Making final tweaks based on feedback
● Course Recap: Key takeaways and next steps in the design journey
● Portfolio Tips: Final tips on building a professional design portfolio
● Homework: Finalize portfolio and self-reflection on learning outcomes

Week #05

Whiteboard Animation

Week #06

Video Editing/Motion Graphics

Week #07

Fiverr | Freelancing

Week #08

Upwork | Freelancing

Get In Touch

IMSciences Peshawar

0308 7158253

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